Meet the Hateful Beast

Hale's Heating & Cooling

Look for the Hateful Beast Characters!

A cartoon drawing of an air conditioner holding a purple cord

Air Conditioning Mascot Ugly Mug

A comic book speech bubble with the word zap and a lightning bolt.
A cartoon drawing of a machine holding a thermometer

Heating Mascot Ugly Mug

The Hateful Beast is like the anti-mascot. It’s the character you see on all of Hale's Heating & Cooling's service vehicles, website, and advertising.


He LOVES to leave people without cooling on hot summer days or heating during the winter months – but what else does he love?


  • First Memory: A sound of a human crying over a broken air conditioner. It still fills his heart with warm memories.
  • Favorite Meal: Frozen pizza, iced coffee, freon cheesecake for dessert
  • Favorite Drink: Freon Martini — shaken, not stirred
  • Favorite Song: Baby It’s Cold Outside
  • Favorite Sports Team: The Heat… I can’t believe you had to ask!
  • Favorite Movie: Heat or Misery — I love human suffering.
  • Best Vacation Spot: Siberia in January. The best cold people viewing!
  • Favorite Dance: Break dancing…of course!
  • Favorite Joke: Why did the AC compressor sweat? Because it had to run all day.
  • Person you most admire: Willis Carrier – without him, I wouldn’t exist.
  • What do you dream about? Being wrapped in a blanket of cottonwood – with some grass clippings and pet hair mixed in. I feel so warm and cozy – it makes me sleepy.
  • Favorite Achievement: Back in ‘98 I ruined a big wedding reception by breaking down in a mid-August heat wave. The bride actually fainted. I love my bad self.
  • Why are you so hateful? Came from the factory that way – got evil in my coils.


Call or text Hale's Heating & Cooling today!